Youthreach in partnership with Indag Rubber Limited has launched a community development programme in Nalagarh, Himachal Pradesh in 2014 called Project Chetna– Ek Nayi Seher. The CSR initiative successfully entered its fifth year of implementation in 2018-19.

The development activities under Project Chetna revolve around the following themes:

The project primarily aims to promote health and sanitation through awareness generation activities and delivery of various services to address the critical health issues, provide drainage and safe drinking water facilities in the area and address the problems of open defecation and bring about behavioral changes in the area of health, hygiene and sanitation for the community. It also focuses on actively working with the farmers through information dissemination on the government schemes, assistance for the procurement of subsidized machines and high yield variety seeds and training to enhance the agricultural produce. Further promotion of dairy farming as a source of income generation is also carried out through the setting up of a milk collection centre in the area and assistance in getting loans and veterinary services for the livestock.

Impact: Over 9000 individuals impacted across 20 villages in Nalagarh, Himachal Pradesh through the initiatives under this Project.